Leeds United Christmas AD - SHow Your True Colours

One of our final projects of 2023, and one of those we're most proud of - it's our first ever Christmas ad! We were absolutely delighted to have been asked to produce 'Show Your True Colours' for Leeds United, and even more delighted by the overwhelmingly positive fan response https://lnkd.in/dhxAUgqV

The brief 📝

To create an engaging and powerful Christmas advert that would resonate with the club's fans, while hitting the right tone of sentimentality.

The challenge 🤔

To cast, crew, source locations and props, storyboard, shoot, edit and colour, all in a very limited time frame to hit the start of advent. As a smaller agency, we each had to perform a couple of different roles in the pre-production, which was great experience for a lot of the team. Casting a child actor in a lead role was a first for us too, and led to its own logistical challenges, but Stacey Burrows and Maureen Magee were a huge help in that regard.

The approach 🎥

We brought in Mark Forrer as DoP and Harry Dodd as Gaffer, to lead on the technical look and feel side of things, freeing the in-house team up to work on the casting, logistics, and to arrange the look and feel of the locations. We called in a few favours from a local university, and some first team players old and new to make sure we were had some extra star power!

With a really strong creative, fantastic soundtrack and brilliant cast, the actual editing turned out to be a really smooth process, and both us and the club were really happy with the finished product.

Big thanks to Aaron Duckmanton and Scott Hobro at LUFC for bringing us on board.
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Director: Callum O'Toole
DoP: Mark Forrer
Gaffer: Harry Dodd
Production Assistant: Natalia Tavini
Camera/Lighting Assistant: Victor Goras
Edit: Callum O'Toole
MUA: Pamela Clare
Cast: Rocco Haynes, Annabelle Kaye, Rachel Watkinson, Jon Adamson